Google The World Wide Web - 1890 Words

Introduction: Google, now a subsidiary of Alphabet, Inc. as of November 2015 is an American global technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results (Wikipedia, 2016). Founded in 1998 by Sergey Brin and Larry Page (Wikipedia, 2016), Google is the first search engine which became popular in the world (Fahad Sultan, 2013). Google was created to make it easy for users to find information on the web easier. Internet services have existed since computer scientist Tim Berners-Lee invented the World Wide Web in 1990. Quite a few search engines have been providing their services but no one has become as popular or recognizable as Google (Fahad Sultan, 2013). Google has changed the way the users surf the web, view and share information. This has made them a leader amongst search engines available on the web and also in the global technology front with revenue of over 75.54 Billion USD (Wikipedia, 2016). This assignment aims to explain the concept of strategic management in the global sense as well as focus on Google’s strategic management. In addition, it will identify and explain the internal and external environmental analysis of Google Inc. I will be using PESTLE analysis, SWOT analysis and Porters Five Forces to explain the InternalShow MoreRelatedGoogle s Impact On The World Wide Web1286 Words   |  6 Pagesâ€Å"If it isn’t on Google, it doesn’t exist† (Wales). Google has become a great research tool for any and everything that you are looking for on the World Wide Web. If you type in the right information in the search engine, you will be directed to the information you need. Many individuals, companies, and businesses use Google for research when looking for the right product or service that best suits their needs. Google also offers businesses and companies marketing opportunities of their product orRead MoreDecline Of The World Wide Web1044 Wo rds   |  5 Pages Decline of the World Wide Web Hossein Derakhshan article, â€Å"A Blogfather s Lament for the Web† spoke about his concerns of the decline of the web. Writing this article, he directed his concerns for Facebook users in 2014. The article appeared to be about his past journaling experience in Iran which lead him to discover blogging, while keeping connected with his readers from his daily column within the Iranian paper. However, when Derakhshan went to prison because of his internet activitiesRead MoreEssay On World Wide Web1279 Words   |  6 Pagescoordinating mechanism is required. For this paper a deeper analysis on the World Wide Web which is a network application is done. World Wide Web The innovators of the World Wide Web initially envisioned it as a global hyperlinked information system. The web evolved to become an open system which is usually extended and implemented without causing a disturbance to its existing functionality. To help understand the web as a distributed the web can be looked at as a large client-server information system withRead MoreThe And Reverse Engineer The World Wide Web971 Words   |  4 Pagesknow that Google started out as BackRub, not the relaxing kind that you get at a spa. The idea for BackRub came from Larry Page looking for a topic to do his doctoral thesis on. Page decided to try and reverse engineer the World Wide Web for his thesis. Little did they know that were on the way to creating one best â€Å"Good to Great† companies of this century. As Jim Collins states in Good to Great that the companies that go from good to great are not looking for the quick fix and Google definitelyRead MoreThe Internet : The World Wide Web873 Words   |  4 PagesThe internet, otherwise known as the world wide web, was discovered and popularized in 1969, along with a new way of thinking. The internet has become our TV, maps, clocks, radios, and our typewriters, revolutionizing the technology world. Nowadays, people can go onto their personal computers and find anything and everything they were looking for simply at a click of a button. Although some critique the internet for making our population dumb, the internet is full of available and efficient resourcesRead MoreA Web Search Engine For Information On The World Wide Web1250 Words   |  5 PagesA web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).If you want to understand it in simple terms: Search engines are basically a web based tool that enables the users to find information on the World Wide Web.The information may be a mix of web pages, images, and other types of files. The world wide web is so huge that itRead MoreGoogle: Culture and Communication Essay980 Words   |  4 PagesCulture and Communication Victor L. Henry COM/530 Communications for Accountants June 7, 2010 Carmen Andia Abstract Google is the leader in providing multiple forms of data access on the Internet. Information for many sources can be found at the click of a mouse. To archive and disseminate information, Google maintains an open organizational culture that allows sharing of data within the company to be quick, easy, and concise. Even when communication conflicts arise within the companyRead MoreSpeech About Google868 Words   |  4 Pagestyping a question into google is all but commonplace for the modern internet user, ordinarily, if you have a question, you google it. Nowadays it seems appropriate to deem reading through a book for information tedious and inefficient. Throughout the years google has formulated a fast, and seemingly harmless system, the further a user clicks, the more they know. However, some have speculated that this system isnt as perfect as it appears to be. As a society, we praise google for its ability to rapidlyRead MoreThe Role Of Librarians And How It Is Being Influenced B y The Evolving Digital Environment Essay1079 Words   |  5 Pagesadoption of Internet and World Wide Web in the library. Question: What time period would you like to look at? Answer: I would like to look from the 1980s to the present day. Question: Why do you want to look at this particular time period? Answer: I would like to look at this time period as the 1980s are considered the beginning of the Digital Revolution. Question: Where do you think you will find the best information? Answer: I think I will find the best information using Google search engine, theRead MoreMiddle Brain Takes Us Through The Feeling Stage Where We1024 Words   |  5 Pagesreptilian brain has us make the final decision which usually ends with the consumer selecting the name brand website. Although this makes the whole process seem taxing, this is the process our brains go through on a daily basis when searching the world wide web. In Visual Marketing a book by Anita Campbell, the phrase visual marketing used in the book is all about using design elements, graphics, and images in your marketing. You ve heard the old saying about a picture being worth a thousand words?

Essay about Disappointment in Kate Chopins Story of an Hour

Disappointment in The Story of an Hour The Story of an Hour is a short story in which Kate Chopin, the author, presents an often unheard of view of marriage. Published in the late eighteen hundreds, the oppressive nature of marriage in The Story of an Hour may well be a reflection of, though not exclusive to, that era. Mrs. Louise Mallard, Chopins main character, experiences the exhilaration of freedom rather than the desolation of loneliness after she learns of her husbands death. Later, when Mrs. Mallard learns that her husband, Brently, still lives, she know that all hope of freedom is gone. The crushing disappointment kills Mrs. Mallard. Though Chopin relates†¦show more content†¦Mallard in everything she does. When Mrs. Mallard learns of her husbands death, she realizes that he will no longer be there to repress her; there will be no one, save her, to direct her will. Then, in a crushing blow, everything she has just realized and begun to look forward to is stolen from her grasp. Upon learning of her husbands death, Mrs. Mallard realizes that she is now free. She repeats the words Free, free, free! (paragraph 11) and feels her body come alive. Her pulse beats faster; her blood runs warmer; her eyes brighten (paragraph 11). Mrs. Mallard knows that from now on she can live for herself and no one else, that all sort of days...would be her own (paragraph 19). Mrs. Mallard sees the chance to live out the rest of her days for herself; she sees the opportunity to be her own person. Mrs. Mallard now looks forward to a long life. She had previously dreaded the years ahead spent under the thumb of her husband (paragraph 19). Now, though, Mrs. Mallard is someone who has much to look forward to and many joys to appreciate. This opportunity is taken from her just as her chance of freedom is taken from her when she learns that Brently still lives. When Mrs. Mallard sees Brently walk through the front door,Show MoreRelatedKate Chopin s Literary Creativity And Women s Independence1097 Words   |  5 Pages Kate Chopin has become one of the most influential feminist writers of the century. From Chopin’s literary rejection of The Awakening, the rejection sparked a fire in Chopin’s feminist side. Chopin began writing short stories that would become society’s lead in literary creativity and women’s independence. Kate Chopin’s biography is astonishingly intriguing and the importance Chopin plays to the feminist literature genre is exceptional. Critics either rave Chopin’s work or completely destroy itRead MoreLouise Mallard’s Demise in â€Å"The Story of an Hour† by Kate Chopin600 Words   |  3 PagesLouise Mallard’s Demise in â€Å"The Story of an Hour† by Kate Chopin Kate Chopin’s short story, â€Å"The Story of an Hour†, is about a woman, named Louise Mallard, in the late 1800s who is told that her husband, Brently, has died in a railroad accident. Initially, Louise is surprised, distressed, and drowned in sorrow. After mourning the loss, the woman realizes that she is finally free and independent, and that the only person she has to live for is herself. She becomes overwhelmed with joy about her newRead Moreâ€Å"The Story of an Hour† by Kate Chopin Essay922 Words   |  4 PagesKate Chopin’s The Story of an Hour is a brilliant short story of irony and emotion. The story demonstrates conflicts that take us through the character’s emotions as she finds out about the death of her husband. Without the well written series of conflicts and events this story, the reader would not understand the depth of Mrs. Mallard’s inner conflict and the resolution at the end of the story. The conflict allows us to follo w the emotions and unfold the irony of the situation in â€Å"The Story of anRead MoreEssay on Freedom in Kate Chopins The Story of An Hour1087 Words   |  5 PagesFreedom in Kate Chopins The Story of An Hour In Kate Chopins The Story of An Hour the theme is found within the concept of how someone can be trapped in a repressive, unsatisfying reality because of anothers thoughtless oppression and manipulation. When combined with the contemporary societys beliefs --- presumably the later half of the 19th century for this story -- a further understanding of Chopins thoughts and feelings can be realized. Mrs. Louise Mallard, the victim and messengerRead MoreKate Chopin s The Awakening1198 Words   |  5 Pageswoman’s freedom is the driving force behind Kate Chopin’s contextual objections to propriety. In particular, The Awakening and â€Å"The Story of an Hour† explore the lives of women seeking marital liberation and individuality. Mrs. Chopin, who was raised in a matriarchal household, expresses her opposition to the nineteenth century patriarchal society while using her personal experiences to exemplify her feminist views. Katherine O’Flaherty, later Kate Chopin, was born to Eliza and Thomas O’FlahertyRead MoreEssay about Kate Chopin Short Stories1663 Words   |  7 PagesKate Chopin was an American feminist fiction writer and a woman ahead of her time. She lived in the socially conservative nineteenth-century, but in her stories, she wrote about unconventional characters, particularly women, that caused others to question her morality. Similar to the female characters in her stories, Kate Chopin was an independent woman. She would often smoke cigarettes or walk in the streets unaccompanied; these practices were considered unusual for a nineteenth-century woman toRead MoreStory Of An Hour Critical Analysis797 Words   |  4 PagesChopin’s goes in depth on several complex issues involving the females role in marriage. The story was originally published in 1894 a time when marriage was define by the man. A female transitioned from being a daughter into an arranged marriage, th is was a normal routine for most young women at the time. Leaving women with a lack of independence and much confusion regarding their marriage. The main character faces conflicting emotions at the reveal of her husbands death. She is then overtakenRead MoreAnalysis Of Kate Chopin s Story Of An Hour993 Words   |  4 PagesIrony in â€Å"Story of an Hour† In Kate Chopin’s short story â€Å"Story of an Hour†, Irony, or the expression of meaning that traditionally indicates the contrary of what is expected, plays a huge role in deciphering the theme and underlying motifs of the story that takes the reader through the hour of Mrs. Mallard’s life after her husband supposedly dies. Through Irony, Kate Chopin effectively portrays the forbidden joy of independence (SparkNotes Editors). The theme is portrayed by the author’s emphasisRead MoreThe Death From The Emotions1200 Words   |  5 Pagesthe Emotions In the short story The Story of an Hour written by Kate Chopin, Louise Mallard, the main character, is told that her husband, Mr. Brently Mallard, is dead in a railroad disaster. This short story is interesting mentioning the inner happenings of Louise character within an hour when she hears the news from her husband’s death until seeing her husband, peaceful and healthy, appearing at the downstairs. Although the story is told quite simple within only one hour of time, readers can realizeRead MoreThe Story of an Hour1203 Words   |  5 PagesAyodeji Ilesanmi Ms. Pape English 1302.626 February 23, 2012 Part One: Alternate ending to â€Å"The Story of an Hour† â€Å"Someone was opening the front door with a latchkey, it was Brently Mallard who entered, a little travel stained, composedly carrying his grip-sack and umbrella. He had been far from the scene of the accident, and did not even know there had been one. He stood amazed at Josephine s piercing cry; at Richards quick motion to screen him from the view of his wife† (Chopin, 16).

Dakota Office Products Free Essays

9/16/2012 1. Why was Dakota’s existing pricing system inadequate for its current operating environment? Profit margins varied based upon the size of the order, larger orders were more profitable than small orders. Based upon customer order size, prices should have been varied and the cost determination of the DOP should have been evaluated as it generated a loss. We will write a custom essay sample on Dakota Office Products or any similar topic only for you Order Now 2. Develop an ABC system for Dakota based on Year 2000 data. Calculate the activity cost-diver rate for each activity in 2000. a. Order Entry i. Order Entry Expenses/Order Lines ii. 800,000/150,000= $5. 3/line b. Carton Processing i. (90% of warehouse personnel expense + Cost of Items)/cartons ii. (. 9*2,400,000+35,000,000)/80,000= $464. 5/carton c. DOP i. (10% of warehouse personnel expense + delivery truck expense)/ DOPs ii. (. 1*2,400,000+200,000)/2,000= $220/carton d. Handling i. (warehouse expenses + freight)/ orders ii. (2,000,000+450,000)/24,000= $102. 08/order 3. Using your answer to #2, calculate the profitability for Customers A and B. CustomerCostAB UnitsCostUnitsCost Order Entry $ 5. 30 60 $ 318. 0 180 $ 954. 00 Carton Process $ 464. 50 200 $ 92,900. 00 200 $ 92,900. 00 DOP $ 220. 00 0 $ – 25 $ 5,500. 00 Handling $ 102. 80 12 $ 1,233. 60 100 $ 10,280. 00 Revenue $ 103,000. 00 $ 104,000. 00 Total Cost $ 94,451. 60 $ 109,634. 00 Net Profit $ 8,548. 40 $ (5,634. 00) Profitability %8. 30%-5. 42% 4. What explains any difference in profitability between the two customers? The key difference between the profitability of the two customers is the ethod of delivery, number, and size of each of each order. 5. What are the limitations, if any, to the estimates of the profitability of the two customers? Limitations to the estimates of profitability for these two customers are mainly focused around the lack of information. There may be other tangible or intangible pieces of information which may play a significant role on these estimates. 6. Is there any additional information you would like to have to explain the relative profitability of the two customers? Additional information that would be useful around this estimate would include: -Delivery per labor hour -Wages or number of personnel -Number of resources (labor) in each activity 7. Assume that Dakota applies the analysis done in #3 to its entire customer base. How could such information help the Dakota managers increase company profits? Dakota managers should revise the desktop delivery pricing to be higher to prevent loss. Customer pricing should be revised based on the number and size of each order. . Suppose that a major customer switched from placing all its orders manually to placing all its orders over the Internet site. How should this affect the activity cost driver rates calculated in #2? How would the switch affect Dakota’s profitability? This action would affect two areas, order entry and process cartons. The cost per order would decrease as less labor is need for both processing and entry which would result in increased profitability as two out f the four activi ties would be reduced. How to cite Dakota Office Products, Essay examples

Theories In Sustainable Supply Management -Myassignmenthelp.Com

Question: Discuss About The Theories In Sustainable Supply Management? Answer: Introducation The activity of, services, products and goods flowing through different stages of production, starting from procurement of raw materials- storage of the raw materials, inventory processes- processing and development of finished goods- storage of the finished or processed goods- transportation of goods or mediums of service to the consumption point, this whole process is known as the supply chain management (Heckmann, Comes Nickel, 2015). The objectives of the process include increasing the efficiency of production, faster dispersal of goods or service, production of quality products or service, and increased productivity for the company. The objective of this research is to understand the process of supply chain management in details with the help of a case study and then comparison with appropriate literature and articles on the subject. The organisation that has been chosen for the case study is Food Panda. Food Panda is a supply chain based company that has an online portal through which customers can book food online from the restaurant of their choice (Foodpanda.com, 2018). The process includes ordering in the Food Panda portal and the delivery executive will pick up the order and deliver duly within time. Importance Of Supply Chain Management And The Reasons Customers Will Choose Food Panda As stated by Shyam (2015), Supply Chain Management as per its name is the management of the supply in the chain of stages that take part in the completion of service or delivery of product. The author has stated that there are primarily three stages of supply chain, procurement, production, and distribution. In the case of Food Panda the procurement of order takes place from the websites part, and the procurement of the raw materials to prepare the ordered food takes place from the restaurants side. The food is produced. In this case, there is another stage of procurement when the prepared food is procured by the delivery executive. In the next step, the delivery executive produces a service where he transports the food to the customer. In the case of Food Panda the service and the distribution happens consecutively, as distribution is their main service. Supply and distribution along with logistics are not new concepts in human civilisation, as these have been happening from the ver y beginning (Christopher, 2016). It depends on the business how innovatively the concepts are utilised in a new way that can give an edge to the business over its competitors. The undeniable importance of the supply chain management in businesses have been duly recognised not very long ago (Christopher, 2016). Food Panda has utilised the innovation in supply chain management and used it in favour of its business. According to the authors of the article The role of management in the evolution of the company's supply chain supply chain managers has to ensure a high degree of co-ordination and synchronisation to keep the system running (Sorbi et al., 2017). This is especially true in the case of Food Panda where the team receiving the order has to co-ordinate the same with the delivery boy, and the restaurant who will start preparing the order. The delivery boy then picks up the order co-ordinating with the restaurant and then connects with the customer to complete delivery, this needs high precision, and synchronisation to complete. Theories And Models Of Supply Chain Management Supply chain management is a dynamic process and there are no fixed and bound rules or theories to be followed in this regard. There is a resource based view theory which gives importance to the resources which may take forward a firms ability of competition according to the article Supply chain management: An overview. InSupply chain management and advanced planning the author has pointed out (Stadtler, 2015). The theory states not all the resources are of equal importance and must be judged wisely. Touboulic Walker, (2015) have pointed out that there are not enoughnumber of theories about the Supply Chain Management process and the ones existing have gaps in their structure. The article also defines the sustainable theory of Supply Chain management. Monczka et al, (2015) have discussed about the channel coordination in the SCM process, which has an objective of aligning and synchronising the strategies of individual enterprises. There might be a number of multiple decision making horizons and information which is asymmetric and unstructured. There are multiple decision making situations in the case of Food Panda as well, when priorities in orders have to be understood when there is less number of delivery executives but more orders flow in. In the article The role of marketing channels in supply chain management the authors have pointed out that the lack of centralisation in decision making often leads to a situation of dilemma and doubt in various quarters and the overall performance may be affected (Kozlenkova et al., 2015). In the article Competition and Coordination in a Two?Channel Supply Chain. Competition and Coordination in a Two?Channel Supply Chain the authors have pointed out the duality in coordination and competitio n in cases where the supplier is same but the retailers may compete in order to gain profit. In the case of Food Panda various restaurants and Fast food shops may compete to get the first priority in the category of the same food. In supply chain management process the theory of constraints is also applied and researched in many articles. In the article Applying Goldratts Theory of Constraints to reduce the Bullwhip Effect through agent-based modelling the bullwhip affect is identified as one major reason for ineffectiveness in supply chain management. Bullwhip affect is the increased movement in the inventories of businesses in response to the demands of the market which may be increasing or decreasing. In the case of Food Panda the bull whip affect is a major probkem because even if there is less number of orders they have to maintain the same number of delivery executives and work force. In the article Quantitative models for sustainable supply chain management: Developments and directions the authors have pointed out to the quantitative models of Supply Chain Management process and how can they be used in sustainable supply and distribution. The triple bottom line (TBL) or the integration of social aspects with other variables like the environmental aspects taking consideration of economic situation. SCM has evolved with time into not just a physical flow of gods but into complexities of decision making. In the case of Food Panda this is very evident because even the delivery executives have to take part in certain decision making. Value Supply Chain Process And How The Company May Deliver Value Proposition The best value chain concept in supply chain management is enforced by the speed, quality, cost, and flexibility. All these aspects are important for the theoretical perspectives. The organization always wants to deliver proper value to their customers. The value may be in terms of product, quality, cost, availability, and choice. The market extension can create competitions and prominent theoretical aspects of strategies models enhance better business chances for the organization. The behavioral change, in theory, can also mould the product dimension and supply chain management has taken this responsibility to open up the business market for contingency categories. As mentioned by Muysinaliyev Aktamov (2014), There are different theoretical perspectives allocated for the business. The transaction cost economic theory is one of the best values in supply chain process and ensures customers to buy their products. Agency theory is another aspect of cultural enhancement that aligned wit h the business opportunism so the market enhancement can sustain. As narrated by Martnez-Jurado Moyano-Fuentes (2014), Resource dependency and competitive alignment is the key aspect of the strategic development of the organization. The social capacity theory is another aspect shared the goals, value, and experiences of improved product performance. If products can create a better place in the market and socially acclaimed by the people then it would be easier for the company to promote that product in the market. The basic blend of performance and strategic values are important for strategic changes in the organization. In case of improved values, better goal and circumstances are the key factor in this process and that creates a good chance for business opportunities. Optimization Method Of Supply Chain Management There are some traditional methods and techniques for supply chain management process. These traditional methods are basically focused on the financial measures and return on investment. The rate of return and net present value has been declared in that optimization method and that evaluation method suited for the newer generation. Flexibility is service system is important for business operation perspective and will likely enhance the customer expectations for innovative products and service (Jain et al., 2010). Customers always want a better quality of the product so better financial support is also needed for the perspective. Innovative technology is also needed for that process and strategic planning is the main thing that better supply organization. As commented by Stadtler (2015), Information must be readily accessible to all companies in the supply chain process and the business procedures should be organized in a mode to make full use of this information. However, as these ar e problematic to amount or practice as a guideline to monitor development, more effective dimension methods, and indexes were advanced (Belin Forc, 2012). On a more operative level, the key presentation indicators are total costs, excellence and central times in the supply chain. Survey of presentation measures presented that cost and customer receptiveness to rule as the most frequent declared measures. The outline and practice of supply change framework help companies to improve presentation across the whole supply chain process in an efficient method and so that key performance indicators develop the fields in a positive way. Supplier Relationship Issues With Global Customers Customer satisfaction is an entire presentation for staying well-informed in a modest environment that can be attained only by rapidly answering to customer requirements. Effectual consumer response (ECR) is a supply chain management approach that endeavors to discourse the inadequacies in the supply chain are important for this occasion. Customer relation is the most effective issue for supply base management practice and produces some competitive edge for better customer drove driving policy (Ashby, Leat Hudson-Smith, 2012). For the long-term relationship, companies performance matters and effective performance productivity is the key aspect of that designing method. There are some issues in logistic like planned routes, environment policies, iterative approach for distribution and making a good relation with supply chain management is important for the development of the relationship with global customers (Touboulic Walker, 2015). Global customers are important for the company t o stretch their business market externally. Trading issue and market competencies can be judged by the organization if strategic benefits are aligned with outsourcing decision. As discussed by Fayezi, O'Loughlin Zutshi (2012), Sometimes franchises are taking this responsibility to channelize their market and company is also flexible to make them control over then business partially. They can take the brand name of the company and deliver only those products that manufactured by the company and also promise to maintain the brand image of the company and this is going to be the biggest outsourcing for the organization to make a good profit from different sections of business and this would be happened only because of effective supply chain. Sustainable Supply Chain Management In the article Sustainable supply chain management and the transition towards a circular economy: Evidence and some applications there has been a detailed discussion about the importance and necessity of sustainability in supply chain management (Genovese et al., 2017). Environmental concern is another issue for sustainable development in Supply Chain Management (Dubey et al., 2017). Food Panda has reduced the need of paperwork in billing of food and hence given a better environmental and eco friendly option for supply chain management. However certain concerns like pollution caused by the bikes of the delivery executives still persist. Formentini Taticchi (2016) in their article Corporate sustainability approaches and governance mechanisms in sustainable supply chain management shows by evidence how sustainable leaders can induce the practice of sustainability in their followers. This can be adopted by the organisation in case study, Food Panda to induce sustainability all over the organisation structure. Issues With Supply Chain Management And Gaps In the article Logistics and retail management: emerging issues and new challenges in the retail supply chain the authors have noted how there have been emerging issues in terms of logistics in food procurement and distribution. The author has taken example of Tesco which has transformed from a small store to a full fledged retail chain selling grocery and home requirements (Fernie Sparks, 2014). Although there is a certain difference in the type of business that Food Panda does, but the similarity is both of the companies have grown from small to big. The main issue has been the increasing complexity that comes with growth. In countries, which are dominated by Islamic faith, there is a issue of serving Halal food. In the article Halal supply chain management training: issues and challenges the author has discussed about the challenges with receiving Halal certification and and maintaining the standards (Hashim Shariff, 2016). Food Panda operating in a number of Islamic countries has to keep strict vigilance on the Halal standards. According to Wang et al, (2016), the supply chain management has to deal with big data processing systems. Big data can be useful and complicated both at the same time. There has been separate departments and whole consultants dealing with big data. In the case of Food Panda the company has to constantly deal with orders coming in from various platforms, and then distributing the orders to the concerned delivery executives in the right time. Zhong et al, (2016) have also pointed out in their article Big Data for supply chain management in the service and manufacturing sectors: Challenges, opportunities, and future perspectives, that how information from service sectors as well as manufacturing sectors have been becoming huge in volume and complicated by the day. In the article, it was found that many managers in the upper level of the organisations are often oblivious about big data analysis and its outcomes, there is also need for better optimisation at different levels like operati onal, analytical and strategic. In the article A hybrid framework for the modelling and optimisation of decision problems in sustainable supply chain management, the authors have stated the altering and optimising the decision making system of the companies that deal with supply chain management that can lead to better decision making. In the article the author have proposed a combination of mathematical programming and constraint programming (Sitek Wikarek, 2015). Food Panda may well consider the proposed solutions to optimize the business it deals with. In the article A new fuzzy DEA model for evaluation of efficiency and effectiveness of suppliers in sustainable supply chain management context the issues with developing a sustainable supply chain management process has been detailed (Azadi et al., 2015). In order to develop a sustainable model of supply process the Data Envelopment Process (DEA) is proposed to be utilised. Purchasing and distribution process becomes more complicated with the pressures from various agents of the environment and a sustainable process helps in avoiding these. Big data is an emerging field of further research and it is undeniably necessary for companies like Food Panda (Schoenherr Speier?Pero, 2015) Suggestions For Supply Chain Improvement The market conceptual map and the practical tools help to identify the policy issues of supply chain management. This is a process that enhancing the quality standard and deliver proper market information to maintain that chain in an effective way. There can be calamities that disrupt supply chain and improvement has to be done to tackle such situations (Snyder et al., 2016). There are four different areas of supply chain management and all these are creating extraneous factors to influence the business enhancement. Process upgradation is the first factor in the supply chain management and organization has to maintain their process in an evaluative way so that better results can be extracted from that. Product upgrading is another way the organization concerns about this and they can change the old product to a new one so that customers also get attached to the innovative product. Functional upgrading is a mix of operational activities that conducted by the organization and enhance t he external market of the company. As asserted by Shukla, Garg Agarwal (2011), the functional operation includes all the logistic facilities, resource management, and finance and distribution issues to cover up. Hence, all the operational sections are co-ordinated by this segment. The last section influences the entire chain or channel upgradation and this enhances to switch the production from one end to another. The process also calculates the new market entries and tries to channelize a new product in the business market. As commented by Colicchia Strozzi (2012), Improvement in food quality and meeting customer expectation is a major aspect of the company. The management network is interconnected with the provision of product and service packages from the organization. Conclusion Food Panda has been very successful in transforming the system of food delivery on earth. The company has redefined how the practice of supply chain management can be utilised at an optimised level to give maximum productive value to the society and the business. However from the above literature reviews that has been done certain issues have been found major of which are the persisting unsustainable mode of transportation of food, managing the delivery executives at a finer level, dealing with big data analytics, and making decisions that are balanced and logical and not just periodical. These gaps and limitations have to be fulfilled by the company by better strategic decision making and more fluid and effective supply chain methods. The literature review discusses about various models and theories of supply chain management and their implementation. These can be utilised in various level of the organisation to give a lean but fit organisational structure to the company. References Ashby, A., Leat, M., Hudson-Smith, M. (2012). Making connections: a review of supply chain management and sustainability literature.Supply Chain Management: An International Journal,17(5), 497-516. Azadi, M., Jafarian, M., Saen, R. F., Mirhedayatian, S. M. (2015). A new fuzzy DEA model for evaluation of efficiency and effectiveness of suppliers in sustainable supply chain management context.Computers Operations Research,54, 274-285. Belin, J., Forc, H. (2012). Supply chain management of blood products: A literature review.European Journal of Operational Research,217(1), 1-16. Brandenburg, M., Govindan, K., Sarkis, J., Seuring, S. (2014). Quantitative models for sustainable supply chain management: Developments and directions.European Journal of Operational Research,233(2), 299-312. Christopher, M. (2016).Logistics supply chain management. Pearson UK. 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